Yields is an automated testing framework that analyses the quality of financial analytics. Founded by Jos Gheerardyn in 2015, it is the first model risk management platform for the financial industry.
Yields approached Dogma to design a lightweight visual identity, website and user interface for the software itself.
We wanted the visual identity to appeal to the financial industry while refraining from its conventional imagery. Instead, we opted for the typographic palette to strike this tone. The information is clear, honest and without distraction.
Part of the assignment was to develop a website to provide case studies and technical documentation to potential resellers.
As complex as the architecture behind the application itself is, the interaction with it had to be as intuitive as possible. Direct manipulation of the data allowed us to design a spacious, clear layout.