Furniture manufacturer Ethnicraft invited us to rethink and rebrand Studio Ethnicraft, their business-to-business branch, in order to help establish a position in the global market as a supplier of furniture to commercial clients.
To distinguish Studio Ethnicraft from its consumer oriented family of brands, Dogma developed a visual identity that is permeated by the values of Studio Ethnicraft. In directing the copy and choice of photography, we made sure we strike a clear and inviting tone.
The first application of the rebrand was a new online presence. We made a website for Studio Ethnicraft that extensively documents the projects they collaborated on, as well as the products that were customized or tailor-made for their clients. It serves as their main online touchpoint. Visit website
We designed the website in a way that navigating through a specific type of projects is effortless in order to accommodate the broad range of commercial clients Studio Ethnicraft targets.
Through the design and copy, we want to make potential clients feel invited to contact Studio Ethnicraft with questions or inquiries at every stage of their visit.