DogmaIndex
Artwork from the Nelson collection

Dogma

Index

Nelson

When art distributor Nelson commissioned us to design a visual identity, they asked for a distinguished, lightweight and unobtrusive visual system that could easily be applied to stationary, packaging and digital media.

We responded by drawing a custom logotype for that provided the foundation for the visual identity. A carefully selected accompanying typeface applied with flexible rules completes it.

The lettering communicates a simple elegance by combining strictness with contrast and open letterforms.

Typographic logo for art distributor Nelson designed by Dogma
Sketches and proofs for the lettering drawn by Dogma for art distributor Nelson
Technical drawing of the lettering drawn by Dogma for art distributor Nelson
Printed matter for art distributor Nelson designed by Dogma