Every year, furniture manufacturer Ethnicraft publishes its extensive product catalogue. It features around 600 products and is distributed throughout Europe, Asia and the United States in an edition of over 25,000 copies. For the last few years, Ethnicraft asked Dogma to design the catalogue.
On a visual level, we responded by re-examining the existing structure, refining the layout and adapting the typography to their increasingly modern furniture. Within the company, the catalogue is used as the benchmark for visual output, and as such, it steadily marks the evolution of Ethnicraft's identity.
Considering the global distribution of the catalogue, we pay special attention to language-specific typography of each variant.
To automate the compilation of products and data, we are involved early in the process to ensure the content is structured in a way that allows for straightforward assimilation.